Blackpink’s signature slogan “in your space” all the time symbolized the Okay-pop group’s speedy international domination. However the supergroup is about to take over your make-up bag as properly—no less than, one in every of them is. Immediately, Mac Cosmetics makes historical past by appointing its first-ever Okay-pop idol, Blackpink’s Lisa (Lalisa Manobal), as the brand new international model ambassador.
When she’s not shattering information together with her inimitable woman group, the Thai rapper “would be the face of M·A·C’s famend collections and key campaigns, in addition to the muse for the model’s thrilling innovation initiatives,” the model defined in a press launch.
Identified for her eccentric fashion and daring magnificence decisions—suppose bubblegum pink highlights, razor-sharp winged eyeliner, muted lipsticks—Lisa was drawn to the long-lasting magnificence model due to its decades-spanning reign as a real innovator in magnificence. “Mac [Cosmetics] is really on the forefront of trendsetting, each time I see a Mac marketing campaign or the unbelievable appears their artists create backstage at trend weeks all over the world. It’s an honor to associate with a model with such an unbelievable heritage and unmatched experience in make-up artistry. I’m thrilled and looking out ahead to this journey,” Lisa says.
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For Mac, it was Lisa’s “unparalleled expertise and daring, fashion-forward fashion,” says Drew Elliott, senior vp and international inventive director for Mac Cosmetics. “At all times assured and by no means one to shrink back from dangers, she embodies our dedication to celebrating individuality and self-expression above all else. We will’t watch for her followers to see what she has in retailer for them by means of our collaboration.”
Lisa clocks in for her new gig beginning this month and persevering with all through a longtime partnership. And in case you’re questioning what Mac merchandise Lisa is carrying within the marketing campaign above, store the complete look beneath.
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